How do you know you’re ready?
Short answer: you don’t.
Long answer: Taking action is the main secret to success while enthusiasm without guidance is like running in the dark (you’re going to hit an obstacle hard, and it’s gonna hurt).
To that end, here’s a rundown of the different “departments” of your new creator business for you to handle.
If you are missing any of these elements, we can help! That’s what we’re here to do. So don’t be discouraged if you have a long way to go. You have a guide, now.
Get Clear
- Define your niche and target audience: Be as specific as possible when describing your ideal audience.
- Identify your unique value proposition: Determine what sets you apart from other creators in your niche.
- Establish short-term and long-term goals: Use the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) framework.
- Create a mission statement for your creator business: Keep it concise and inspiring.
Own Your Brand
- Design your visual identity: Use tools like Canva or Adobe Creative Suite to create a cohesive look.
- Create a style guide: Include guidelines for logo usage, color codes, and font styles.
- Write your brand story and messaging: Focus on the “why” behind your creator journey.
- Establish your brand voice and tone: Be consistent across all platforms and communications.
Become A Personal Media Company
- Set up a professional website or portfolio: Use platforms like WordPress, Squarespace, or Wix.
- Choose the right social media platforms: Focus on 2-3 platforms that align with your niche and target audience.
- Optimize your social media profiles: Use relevant keywords, hashtags, and calls-to-action.
- Create a content calendar: Plan your content in advance to maintain consistency.
Create Stuff
- Brainstorm content ideas: Use keyword research and audience feedback to generate topics.
- Choose the right content formats: Experiment with different types of content to see what resonates with your audience.
- Develop a consistent content creation process: Break down your process into smaller, manageable tasks.
- Collaborate with other creators: Reach out to creators in your niche for cross-promotion and collaboration opportunities.
Have Conversations
- Foster a community around your brand: Create a Facebook group or Discord server for your audience.
- Respond to comments and messages: Set aside dedicated time each day to engage with your audience.
- Host live Q&A sessions or webinars: Use platforms like Instagram Live, Facebook Live, or Zoom.
- Encourage user-generated content: Create branded hashtags and run contests or challenges.
Make Money
- Explore different income streams: Consider options like sponsored content, affiliate marketing, digital products, and services.
- Create a pricing strategy: Research industry standards and consider your experience level when setting prices.
- Develop a sales funnel: Map out the customer journey from awareness to purchase.
- Reach out to potential clients or collaborators: Craft personalized pitches highlighting your unique value proposition.
Keep Track Of What Matters
- Track your progress and key metrics: Use tools like Google Analytics, social media insights, and email marketing analytics.
- Gather feedback from your audience: Conduct surveys, polls, or ask for comments to gauge audience satisfaction and preferences.
- Identify areas for improvement and growth: Regularly assess your strategies and make data-driven decisions.
- Adapt your strategy based on insights and trends: Stay up-to-date with industry news and be open to pivoting when necessary.
Our focus is helping you sharpen your skills in all these areas. If you have any questions about any of this, or you’d like 1-on-1 help/guidance, please don’t hesitate to hit reply to any of our emails and let us know that you’d like to set up a brainstorm session.
We can’t wait to hear from you!